Privacy Policy

Last updated: 25 September 2026

This privacy policy explains how chinacars.co.uk (“we”, “us”, “our”) collects, uses and protects information when you visit our website. We are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who we are

chinacars.co.uk is an independent information website about Chinese car brands sold in the UK. For any privacy question you can contact us at fmussa@hotmail.co.uk.

Information we collect

  • Information you send us: if you email us, we receive your email address and whatever you include in your message.
  • Usage data: like most websites, our servers and analytics tools record technical information such as your IP address, browser type, device, pages visited, time spent on pages and the website that referred you.
  • Cookies and similar technologies: small files stored on your device, described in detail below.

We do not knowingly collect personal information from children, and we do not sell your personal data.

How we use your information

  • To run, maintain and secure the website.
  • To understand how visitors use the site so we can improve our content (analytics).
  • To show advertising, which keeps the site free to use.
  • To reply to messages you send us.

Our legal bases are your consent (for non-essential cookies, analytics and personalised advertising) and our legitimate interests (for operating and securing the website and responding to enquiries).

Cookies

When you first visit, a consent message lets you accept or reject non-essential cookies. Essential cookies needed for the site to work are always used. Analytics and advertising cookies are only set if you consent, and you can change your choice at any time using the privacy/cookie settings link shown on the site, or by clearing cookies in your browser.

Google AdSense and advertising

We use Google AdSense to display ads. Google and its partners, as third-party vendors, use cookies to serve ads based on your previous visits to this website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this and/or other sites on the internet.

Where you have not consented to personalised ads, Google may still show non-personalised ads, which use cookies for purposes such as frequency capping, aggregated reporting and fraud prevention.

You can opt out of personalised advertising by visiting Google Ads Settings, or opt out of some third-party vendors’ use of cookies for personalised advertising at www.aboutads.info or www.youronlinechoices.eu. For more information, see How Google uses information from sites that use its services.

Google Analytics

We use Google Analytics to understand how visitors find and use the site. Google Analytics uses cookies to collect information such as pages visited and time on site, which is reported to us in aggregated form. You can opt out by installing the Google Analytics opt-out browser add-on. See Google’s Privacy Policy for details.

Who we share information with

  • Google (AdSense, Analytics, Search Console), which may process data outside the UK under appropriate safeguards.
  • SiteGround, our web hosting provider, which stores the website and server logs.
  • Authorities, where we are legally required to do so.

External links

Our pages link to car manufacturers, dealers and other websites. We are not responsible for the privacy practices of those sites, so please read their privacy policies.

How long we keep information

Emails are kept only as long as needed to deal with your enquiry. Analytics data is kept for the retention period set in Google Analytics (currently up to 14 months). Server logs are kept for a limited period by our host for security purposes.

Your rights

Under UK data protection law you have the right to access, correct or delete your personal data, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise any of these rights, email us at fmussa@hotmail.co.uk.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.